Recently Ryan Brenizer (awesome NYC photographer, check him out!), wrote a post on realizing that he is a “green” photographer. Reading his post I found myself coming to exactly the same conclusion: I’m “pretty darned green here,” and it never occurred to me to try to market that fact.
Witness:
5. My marketing done entirely online and via word-of-mouth (okay, except for business cards – see below).
4. With the exception of my contract, my photography workflow is entirely paperless.
3. I deliberately chose a carbon neutral host for my website and blog.
2. My business cards are on 100% recycled paper.
1. I don’t own a car. When having a car is necessary (i.e. weddings) I rent one, and buy the greenhouse gas offset.
But you know what? Maybe I don’t even want to market this. I’m here blogging about it, but this is just my life; the choices I’ve made. There are many, many more ways in which I’m green in my personal life, but I don’t think it is relevant to my business, I’m especially not interested in green-washing. If potential clients are looking for an environmentally-conscious photographer, I may well be that person; if they aren’t, at least I have peace of mind knowing that I’m making the best possible decisions for myself, my business, and my environment.
All I know is that when I came to this realization, it felt really good.
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